JBL, a leading provider of audio products for the computer industry and a division of Harman International, and Motorola announced an alliance focused on the joint development and marketing of accessories for Motorola's mobile music devices. Motorola and JBL will create innovative accessories for Motorola's music handsets, building upon Motorola's sleek phone design and cutting edge technology and JBL's brand dominance in high-fidelity sound and aesthetic.
According to Strategy Analytics research, music phones are one of the fastest growing mobile device segments, with sales expected to grow to over 400 million by 2008. Music phones appeal to consumer's desires for converged mobile music and wireless communications. Compelling premium accessories combining high-fidelity audio from JBL and Motorola's leadership in mobile devices will create rich mobile music experiences for consumers.
"For JBL to collaborate with Motorola is a promise of extraordinary innovations to take place in the space of consumer electronics, we are quite excited to collaborate with them leveraging our design and technical expertise," said Fred Faulkner, Harman Multimedia's vice president of sales and marketing. "Consumers have indicated their increasing interest in having a total mobile music experience on one device, and accessories are a critical part of that experience. Motorola is a design and technology innovator and we look forward to a fruitful developmental relationship."
"Motorola and JBL are developing products for the consumer who wants to experience mobile communication and entertainment anytime, anywhere - broadcasting live from their pocket or their home," said Joe Hartsig, Senior Director of Product Management, Companion Products Group, Motorola, Inc. "This partnership with Harman's JBL brand allows us to offer our operator and retail customers a complete line of music accessories, including premium Bluetooth stereo headphones and sound systems."
