Strengthening its product portfolio, Sony Ericsson today announced the J230, providing music capabilities and value that reaches a broad range of consumers. 
A built in stereo FM radio enables consumers to be always tuned into their favourite stations for music, sports or news with the click of one button from the navigation key. The phone also comes equipped with a stereo hands free to enhance the user experience. A speaker phone in the back of the phone completes the package. J230 also allows a choice between the single or multi-icon menu styles and easy access to handset features with the one-click interface. Listening to the radio, answering a call, looking up a phone number, and starting an SMS message are all done in one click. The J230 comes in cosmo white, cherry red or deep blue and can also be personalised with the Style-Up covers. In addition J230 offers a large phone book (up to 500 phone numbers) and large SMS storage (up to 200).
The J230 will appeal to consumers looking for handsets with great design from a trusted brand that are reliable, affordable and simple to use. Each handset has its own appeal and is firmly focused on making voice and text communications as easy as possible with the use of features such as one click navigation, single icon menus and color screens.
"We are continuously expanding the Sony Ericsson offering to a wider range of consumers and customer needs," said Steve Walker, Vice President Product Marketing. "With this launch, even more people that aspire to the Sony Ericsson brand can now afford to own one of our handsets and importantly, they have real choice from a range of phones, all of which are simple to use and beautifully designed."
Imaging and Messaging
- 128 x 128 pixels STN display
- 65,536 colors
- MMS, SMS, EMS
- Single icon UI and Icon desktop
- Wallpapers / themes
Entertainment
- FM Radio
- Polyphonic ringtones - 32 voices
- Embedded games
- Animated GIF
- Direct links for easy download
- Calendar
- To-do-lists with reminde
- Style-Up Covers
- Speakerphone
Connectivity
- Dual band GPRS 900 / 1800 & 850 / 1900
- GPRS (4+1)
- WAP 1.2.1
- Standby time 280 hours
- Talk time 6 hours
The Sony Ericsson J230 will be commercially available in Q1 2006 in the following variants:
J230a: Dual band GPRS 850 / 1900 Mhz - For Americas
J230i: Dual band GPRS 900 / 1800 Mhz
J230c: Dual band GPRS 900 / 1800 Mhz - For mainland
