Motorola Showcases the ROKR E2

Motorola today announced the ROKR E2, the newest member of the music-optimized mobile handsets. Designed to lets users switch seamlessly between phone calls and music play lists, the ROKR E2 integrates a robust MP3 player, activated with the press of a button. Compatible with a variety of different audio formats, the ROKR E2 gives users the flexibility to download MP3, WAV, and AAC files.

Based on the Linux operating system, the ROKR E2 enhances speed and flexibility to help drive the full digital music ecosystem, including mobile operators, recording labels, artists, and download services.

"ROKR E2 is part of Motorola's broader effort to drive the convergence of music and mobility by combining the device you never leave home without, with the entertainment consumers crave, all while protecting the people who create the music we enjoy," said Michael Tatelman, Motorola corporate vice president and general manager for Mobile Devices, North Asia. "Our partnership with Asia’s operators to develop music services, along with services for Motorola users such as www.motomusic.com.cn, make it easier to identify, select, buy and download music anytime, anywhere."

Users can load music from a compatible PC using a USB 2.0 cable. By "dragging and dropping" music directly into the ROKR E2, each song is loaded in a few seconds. With removable SD mass memory, the ROKR E2 can store songs, as well as create and manage playlists. The ROKR E2 also come equipped with an FM radio.

Dedicated music keys on the handset's side and front let consumers navigate playlists, as well as play/pause, skip backward/forward, and hold. Connect to ROKR E2 via a standard 3.5 mm headset or wirelessly via the built-in stereo Bluetooth audio connection. Additionally, ROKR E2 comes with airplane mode, allowing safe listening while flying. Other multimedia features include a 1.3-megapixel camera for pictures, video capture and playback.

The Motorola ROKR E2 is available in black and white colors, and will be in select retail outlets in Greater China this summer, with further announcements about wider availability expected over the next several weeks.