Nokia today announced the grand opening of the first Nokia Flagship Store in Asia. Located on Russell Street, Causeway Bay, the Nokia Flagship Store is prominently positioned in one of the most prestigious shopping districts in Hong Kong. 
Showcasing the complete portfolio of Nokia products and services, the Flagship Store allows customers to fully experience cutting-edge mobile technology in a stylish and interactive environment. The first Nokia Flagship store was opened in the Moscow, Russia in December 2005. Nokia aims to open 18 Nokia Flagship Stores in the "shopping capitals" - high-traffic urban settings in major markets worldwide.
The Flagship store adds a premium concept to Nokia's retail presence in China, which today includes 165 exclusively Nokia branded stores, rolled out since year 2000, and Nokia presence in over 45,000 retail outlets in China.
Distinctively crafted and enhanced by state-of-the-art multimedia displays, each Flagship Store offers a highly interactive and intuitive medium to feature the benefits of a wide range of Nokia products. Customers can also send text messages for display on Nokia Flagship Store locations around the world.
Additionally, Flagship Store team members are highly trained graduates of the Nokia Academy program. Providing customers with accurate and personalized guidance, they can answer topics ranging from choosing the perfect phone, to applying and maxmizing the functionality of the latest mobile devices.
The Nokia Flagship Stores will form the top end of Nokia's newly revised retail strategy that includes retail and operator partners and their more than 300,000 retail outlets globally. All of these customer outlets will remain essential to Nokia's ongoing success and continue to be the main sales channels in the future. The feedback and learnings received through the Flagship stores will be shared and implemented with Nokia's retail and operator partners.
Last week rival Motorola announced the opening of its Flagship Store in Shanghai.
