LG Iron Man Phone Unveiled in 18-Karat Gold

LG Electronics today unveiled the LG Iron Man phone, a limited-edition, 18-karat gold slider modeled after the LG Shine. As part of the promotion campaign with Paramount Pictures to promote the upcoming Marvel Studios film Iron Man, the Iron Man phone will not be sold in stores.

Prior to the film's May 2, 2008 release date, LG will unveil advertising, as well as retail, online and consumer electronics industry initiatives to showcase the company's devices.

"In today's fast-paced world, cell phones often perform heroic feats when it comes to connecting consumers with friends and family, solving business problems and staying current with up-to-the-minute news and entertainment," said Rabbani. "'Iron Man' lead character, Tony Stark, embodies what LG is all about by pushing technology boundaries and insisting on having the most innovative and advanced gadgets, including his mobile phone."

One element of the upcoming LG marketing plan will include launching http://www.insidethesuit.com which will offer consumers exclusive content from the film, and behind-the-scenes footage of the making of Iron Man's suit. Consumers who visit the site beginning April 15, 2008 will also have the chance to win a LG Iron Man phone worth about $2000.