Samsung, the world's second largest handset maker, today launched an online store that allows its customers to purchase or rent movies and TV shows to download to their mobile phones.
The Korean electronics giant said Samsung Movies will includes over 500 blockbusters from top studios Warner Bros, Paramount and Universal.
The initial launch in Britain and Germany will extend to other European markets later in the year.
The service, which features films such as "The Dark Knight" and TV series including "E.R." and "Friends," will be compatible only with video-enabled Samsung phones such as its new Tocco Ultra Edition.
Samsung plans to expand the service to notebooks, MP3 and MP4 portable music players and Samsung TVs.
Prices start at 2.49 pounds ($3.55) for a 24-hour rental or 4.99 pounds to buy a movie.
Samsung said it plans to double its titles to 1,000 by the end of the first quarter and again to 2,000 movies and TV shows by the end of June
