Sony Ericsson Focuses on Music Phones in 2005

Having led the way in establishing the true camera phone category during 2004, Sony Ericsson's new focus for 2005 will be music. Details of the new 2005 entertainment and imaging led strategy will be unveiled at the 3GSM World Congress in Cannes, starting next week. The company is also nominated for an award for one of its 2004 success products.

As part of Sony Ericsson's expanded presence at the 3GSM Congress over previous years, for the first time delegates will be able to try out award nominated phones and new products in an "experience zone". This is located at a dedicated, 630 sq m pavilion at Gray D'Albion Beach on the Croisette, adjacent to the 3GSM Congress centre. Miles Flint, President of Sony Ericsson since June 2004 will also give a personal ‘Fireside chat' interview on Wednesday 16 on the topic of "Driving Value for the Wireless Services of Today & Tomorrow".

The Sony Ericsson Experience Zone in Cannes will also host a press briefing on the evening of February 14 and a cocktail reception afterwards. At the briefing, Miles Flint and other top executives will outline the company's strategy for 2005, how the company is looking to expand its product range and also make new announcements on how consumers will be offered a new experience with their handsets in the same way that Sony Ericsson led the way in establishing the true camera phone category.

Among the handsets on display will be the V800 for Vodafone, nominated for an award as "Best 3G Handset" by the GSM Association; and also the popular K700, S700 and P910. In 2004, the T610 won the prestigious award for "Best handset, terminal or device" during the GSM Association's Awards evening at the 3GSM World Congress